The “Repression” affects the Ski Industry in the Vail Valley

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I skied all weekend here in picturesque Beaver Creek. It was beautiful with new snow this week, and lots of sun this President’s weekend.

According to a statement from Vail Resorts (NYSE: MTN) in December, “lodging bookings for our upcoming ski season, however, continued to track significantly below bookings at the same time in the prior year and are currently 23% below last year’s levels in room nights. This reflects a similar trend that others have seen in the travel and leisure sector. Clearly, many consumers are, at a minimum, delaying their travel decisions, while some are apparently choosing not to travel at all this year; a trend that makes us grateful for the significant season pass and ‘drive to’ business that we have, while we remain committed to creating an exceptional experience for each and every guest that spends their hard-earned money at our resorts this year.” 

Lodging is negotiable now- package discounts of 30 -50% are available from Ski.com and others, rental activity is down, and there is a standoff between buyers and sellers in the real estate market. Vail is still commanding $2500 -$3000 per sq ft for their new luxury properties.The sales in upscale restaurants in the Vail Valley are down from 10% to 35%, the mid-priced casual restaurants down 10 – 20% and the fast casual restaurants are faring the best. I know that Larkburger in Edwards(about a $10 check av) is up nicely on the year. Retailers seem to be suffering and offering better deals than ever. The grocery stores like City Market in Avon are more crowded than ever, as many skiers are cooking in these days.

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The Rose Bowl is a great place to ski, except there is no high-speed quad chairlift

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The view is breathtaking – and the skiing this weekend was perfect!

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Remnants of the new powder show here and the tree skiing was awesome!

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There was a pretty healthy crowd at BC here on Sunday. This is the Cinch lift that transports skiers to the top of the mountain.

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2 Responses to “The “Repression” affects the Ski Industry in the Vail Valley”

  1. […] Ned Grace’s Blog Site added an interesting post today on The "Repression" affects the Ski Industry in the Vail ValleyHere’s a small reading … com and others, rental activity is down, and there is a standoff between buyers and sellers in the real estate market…. […]

  2. Gail Grace Aills Says:

    Absolutely beautiful!

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